3.4x organic revenue for a B2B SaaS
A Series-B workflow-automation SaaS, North America
We rebuilt this SaaS company's organic channel end to end — fixing a CMS-level hreflang bug that was silently capping rankings outside the US, consolidating 380 thin blog posts into 42 intent-mapped pillar pages, and shipping product-led content for the long-tail terms their users actually searched for. Organic became their single largest pipeline source by month nine.
This case study is part of our SEO & Search Visibility work — see how the same approach scales for other teams in our portfolio.
Challenge
What we walked into.
Organic traffic had been flat for eighteen months despite a busy in-house content team. Non-US rankings were inexplicably weak, a CMS migration two years earlier had left orphan URLs, duplicate templated pages, and a broken canonical strategy, and product pages were buried four clicks from the homepage. Paid acquisition was carrying the entire growth number.
What we did
The work, step by step.
Full technical audit (Search Console, Sitebulb, server logs) — identified and fixed a hreflang loop that was de-indexing all en-GB, en-AU and de-DE pages
Information-architecture rewrite: collapsed 380 blog posts into 42 pillar pages with proper internal-linking hubs and a clean canonical tree
Intent-mapped keyword strategy: 1,400 target queries clustered by buyer stage and product surface, prioritised by revenue potential not just volume
Product-led content programme: 6 long-form articles per month written by senior strategists with input from the product team, plus 18 use-case landing pages
Digital PR: 24 placements in industry publications over 9 months, building topical authority on workflow automation
Conversion work: redesigned mid-funnel pages with embedded product tours, lifting demo-to-signup rate by 31%
Results
What it shipped.
Outcomes measured against the brief we agreed up front, not vanity metrics.
- Organic revenue+241%
- Ranking keywords+1.8k
- Avg. position12 → 4.7
- Demos booked / mo+186%
- Non-US organic+412%
- Pipeline from organic$4.1M
More case studies
See all
Translation & LocalizationTelehealth app localized into 14 languages in under three weeks
We took a patient telehealth app from one English locale to fourteen in nineteen days — strict medical accuracy, full RTL support for Arabic, localized app-store listings, and a continuous-localization pipeline tied to the weekly release.
Read case study
Translation & Localization8-market e-commerce localization for a DTC brand
We localized 20k SKUs, the brand voice, the checkout, and every legal page across eight European markets — wiring transcreated campaign copy and a managed termbase into the same release as international SEO and paid marketing.
Read case study
Translation & LocalizationE-learning platform localized (video + UI) into 12 languages
Hundreds of hours of course video subtitled and dubbed, the full product UI localized, and a terminology pipeline that holds technical accuracy across twelve languages — shipped to a strict course-launch schedule.
Read case studyReady to grow globally?
Tell us about your project and we'll get back to you within one business day.