Quadrupled ROAS for a sustainable beauty brand
A Paris-based DTC cosmetics company
Rebuilt the Meta funnel from creative to landing pages — 40+ creative variants, restructured audiences, and post-purchase retention flows that quadrupled blended ROAS in one quarter.
Challenge
What we walked into.
Paid social had stalled. Creative was tired, audiences were over-narrow, and landing pages weren't matching the ad promise — together pushing CAC up quarter on quarter and forcing the team to choose between scale and profitability.
What we did
The work, step by step.
Audited the full Meta account and rebuilt the funnel architecture top to bottom
Produced 40+ creative variants across static, motion and UGC, tested in disciplined waves
Restructured audiences with broad targeting and creative-led testing
Built conversion-tuned landing pages matched to each creative angle
Added a post-purchase retention flow and tied reporting back to blended ROAS, not just platform metrics
Results
What it shipped.
Outcomes measured against the brief we agreed up front, not vanity metrics.
- ROAS4.1x
- CAC reduction−38%
- Quarterly revenue+212%
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