International SEO launch across 9 markets
A DACH-origin direct-to-consumer e-commerce brand
A consolidation and re-launch of nine country sites — replacing fragmented ccTLDs with a single high-authority domain on a subdirectory architecture, rebuilding hreflang from scratch, and shipping native-quality localized content in nine languages in coordination with our translation team. Non-English organic revenue grew more than 4x in the first year.
This case study is part of our Translation & Localization work — see how the same approach scales for other teams in our portfolio.
Challenge
What we walked into.
Existing presence sat on nine separate ccTLDs, each acting as its own tiny site with no shared authority. Hreflang was incorrectly implemented across every locale, internal linking didn't cross domains, and most translated content had been machine-generated — which Google had clearly noticed. Outside the home market, the brand barely ranked for category terms, never mind product ones.
What we did
The work, step by step.
Architecture decision: migrated all nine ccTLDs into subdirectories under the strongest domain, preserving link equity with a fully-mapped 301 plan and per-locale redirect tests
Hreflang rebuild: reciprocal, self-referential tags with x-default fallbacks across 12k pages, validated weekly via Search Console's International Targeting report
Localized keyword research per market by native speakers — not translations of the English list — surfacing 2,300 high-intent terms competitors had missed
Content rewrite: 640 category and product pages rewritten by native linguists (transcreated, not translated), with locale-specific imagery, sizing, and currency
Local link building and digital PR in each market via in-country specialists, totalling 180+ in-language placements
Per-locale Core Web Vitals work — fixing CLS regressions caused by region-specific font loading and shifting hero imagery
Results
What it shipped.
Outcomes measured against the brief we agreed up front, not vanity metrics.
- Markets launched9
- Non-EN organic+318%
- Indexed pages+12k
- Organic revenue+274%
- International AOV+22%
- First-page rankings1,940
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