6× LinkedIn growth and a steady inbound pipeline for a B2B brand
A B2B SaaS company in workflow automation with an inconsistent, low-engagement social presence
We took a quiet, inconsistent social presence and built it into a real demand channel — strategy, calendar, on-brand templates, daily community management, light paid boost, and monthly reporting. LinkedIn followers grew 6× and social started feeding the pipeline.
Challenge
What we walked into.
The brand's social channels looked dead. Posts went out only when someone on the team remembered, the tone and visual identity changed from week to week, and almost no inbound flowed in from LinkedIn or Instagram. Sales was carrying the entire pipeline, and competitors with weaker products had louder presences in the same niche — making the brand look smaller than it actually was.
What we did
The work, step by step.
Built a content strategy and a monthly editorial calendar tied to product launches, customer wins, sector themes, and a tight roster of recurring formats
Designed a small library of on-brand post templates — carousels, single-image, quote cards, short-form video — so every post felt instantly recognisable in the feed
Wrote, designed, and scheduled posts five times a week across LinkedIn and Instagram with a consistent voice, sign-off, and visual identity
Ran daily community management — responding to every comment and DM within hours, engaging with target accounts and prospects, surfacing high-intent replies straight to the sales team
Layered light paid boosting on top of the strongest organic performers to extend reach with high-fit decision-maker audiences
Reported monthly on reach, engagement, follower growth, inbound DMs and leads, plus a short qualitative read on what's working and what to drop
Results
What it shipped.
Outcomes measured against the brief we agreed up front, not vanity metrics.
- LinkedIn followers+540%
- Engagement rate+3.2 pts
- Inbound leads / DMs+180%
- Monthly reach+420%
- Posting cadence5×/week
- Deals attributed to social3
More case studies
See all
Translation & LocalizationTelehealth app localized into 14 languages in under three weeks
We took a patient telehealth app from one English locale to fourteen in nineteen days — strict medical accuracy, full RTL support for Arabic, localized app-store listings, and a continuous-localization pipeline tied to the weekly release.
Read case study
Translation & Localization8-market e-commerce localization for a DTC brand
We localized 20k SKUs, the brand voice, the checkout, and every legal page across eight European markets — wiring transcreated campaign copy and a managed termbase into the same release as international SEO and paid marketing.
Read case study
Translation & LocalizationE-learning platform localized (video + UI) into 12 languages
Hundreds of hours of course video subtitled and dubbed, the full product UI localized, and a terminology pipeline that holds technical accuracy across twelve languages — shipped to a strict course-launch schedule.
Read case studyNeed a smarter localization setup?
Get personalised guidance on the right approach for your content, data, and growth.
Talk to an expert