Localized a patient app into 14 languages
A leading digital health platform
Migrated 60k product strings and patient-education materials into 14 languages with culturally adapted UX, shipped on the engineering release cycle with a 99.4% linguist QA pass rate.
Challenge
What we walked into.
The product team needed to move from a single English locale to fourteen markets without slowing the weekly release cadence engineering had committed to. Patient-education content was sensitive, the term base across markets had to be consistent, and every locale needed to ship behind the same QA bar as the English product.
What we did
The work, step by step.
Stood up native linguists and a second-pair reviewer per language, with a documented two-step QA process on every string
Built a clinical termbase and translation memory and locked them into the TMS so every contributor worked from one source of truth
Wired a continuous-localization connector into the engineering release branch so new strings flow to linguists on merge
Localized 60k product strings and patient-education materials in parallel across all 14 languages
Ran in-context UI review on iOS and Android for every locale before each release went live
Results
What it shipped.
Outcomes measured against the brief we agreed up front, not vanity metrics.
- Languages launched14
- Time to first locale18 days
- Linguist QA pass rate99.4%
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