Arabic-first launch for a UAE beauty brand
A regional cosmetics challenger
Arabic transcreation, influencer-led UGC creative, and a Meta growth programme tuned for Gen-Z buyers — a region-specific brand voice that doubled followers and broke even inside two months.
This case study is part of our Translation & Localization work — see how the same approach scales for other teams in our portfolio.
Challenge
What we walked into.
The brand was a regional challenger entering an Arabic-first market dominated by global incumbents. Off-the-shelf English creative wasn't going to land, and a literal translation of campaign copy would have read as foreign — exactly the wrong signal for a Gen-Z audience.
What we did
The work, step by step.
Transcreated brand and campaign copy into Arabic — same message, locally written, with culturally specific references
Built an influencer-led UGC pipeline with regional creators across UAE and KSA
Ran a Meta growth programme targeted at Gen-Z, with creative testing tuned to regional content trends
Set up a localized customer-service voice and review-management process for Arabic feedback
Results
What it shipped.
Outcomes measured against the brief we agreed up front, not vanity metrics.
- ROAS5.8x
- Followers+96k
- Break-even2 months
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